This course aims to provide students with an integrated and pragmatic understanding of the most updated key concepts and tools of strategy making. Students will apply a set of analytical tools within an action-oriented framework to learn how to effectively conduct a strategy making process within small, medium as well as large and complex firms.

At the end of the course students will be able to:

• Understand what is strategy and how strategy making processes work;
• Understand the sources and nature of a sustainable competitive advantage;
• Compute and interpret strategic and economic value creating indicators;
• Perform external analysis and identify the industry Key factor success;
• Develop scenarios to cope with uncertain, dynamic and turbulent environments;
• Perform internal analysis and identify firm strategic capabilities and competitive advantage, its nature and sources ;
• Formulate an appropriate set of Corporate and Business strategies;
• Shape and manage fitting business models to support the execution of the elected business strategies;
• Define and Implement corporate strategy and organizational structures to support and empower the execution of firm strategy;
• Write and present a comprehensive Strategic Analysis Report.