At BBS-ASE we have 50 students currently enrolled in the only MBA program in creative and cultural industries in Romania, plus 22 professors from FABIZ-ASE, 11 visiting professors from universities across Europe, and over 30 local experts actively involved in the program as guest speakers.

The Creative MBA students, program guests and professors need a platform to share their research and insights in order to come together to drive change. Additionally, they need participation from all industries that are keen on transforming our cities and society to support their initiatives.

This is why we decided to organise the first academic creative and cultural industries conference of ASE, to raise awareness on the importance of the creative and cultural sectors and bring together key stakeholders from the private, public and academic fields. 

ARBE, which is an acronym derived from its two pillars – Academic Research and Business Education – promotes cross-sector collaboration and serves as an essential platform for knowledge sharing. 

What is it?

The ARBE CREATIVE MBA conference 2025 is a half-day event organized by Bucharest Business School (BBS-ASE) that provides a distinctive platform for creative professionals, business experts, and academic researchers. It is the first edition of a series of annual conferences.

Who is it for?

• Creative entrepreneurs
• Researchers
• NGOs
• Cultural and Creative project leaders
• Public policy designers 

How many participants?

We expect a number of 120 – 150 participants for this first edition.

What can participants expect to gain from attending?

• Insights into the history of commerce within the art world, presented by experts from both public and private institutions in Romania.
• A deeper understanding of the creative industries ecosystem in Romania.
• Knowledge about cultural consumption trends.
• Participation in a debate session addressing the needs of creative and cultural entrepreneurs who are building niche businesses.
• Networking

Key performance indicators

• The amount and quality of media attention the conference receives
• Sponsors and partners involved in the conference
• Participation and engagement

A playbook for niche creative and cultural businesses in Romania will be developed as a result of this first event, and will be presented next year, during ARBE’s second edition. 

This project will be carried out in collaboration with our academic staff, Creative MBA students, industry entrepreneurs and project partners.