
LEADERSHIP THROUGH VALUE
The Business Development & Leadership
in an International Context, Executive Certificate
About the programme
This Executive Programme is designed for professionals who seek to deepen their understanding of international business dynamics and develop the strategic acumen required to thrive in an increasingly complex global landscape – with a distinctive focus on the emerging and high-potential markets of Central and South Eastern Europe.
Participants will engage with cutting-edge frameworks for business strategy and opportunity development, explore advanced approaches to marketing and brand positioning, examine the principles of organisational leadership and team dynamics, and develop the financial literacy essential to informed decision-making in modern enterprises.
The programme culminates in an integrative team project, through which participants will conceptualise, develop, and bring to market an original business proposal – bridging rigorous academic inquiry with real-world application.
This Executive Programme is designed for ambitious professionals and managers across all industries who are ready to elevate their careers and expand their international perspective — with a distinctive focus on the dynamic markets of Central and South Eastern Europe, bringing together academic and professional expertise from Bulgaria, Romania, and Albania.
Whether you are looking to sharpen your strategic thinking, uncover emerging international trends, forge meaningful cross-border collaborations, or build a powerful network of like-minded professionals — this programme was built for you.
Take the next step. Connect. Collaborate. Lead.
At its core, this Executive Programme is about more than knowledge transfer — it is about becoming part of a thriving, international community of professionals who are committed to growth, collaboration, and meaningful impact.
By joining, you will gain access to world-class academic expertise and cutting-edge business know-how, delivered by a distinguished faculty of professors, industry leaders, and senior managers with rich and diverse backgrounds – all actively engaged in the dynamic business ecosystems of Central and South Eastern Europe. You will exchange ideas, challenge assumptions, and build lasting professional relationships with peers who bring a wealth of perspectives from across the region and beyond.
But the experience goes further. Throughout the programme, you will immerse yourself in three distinct cultural and business environments — broadening your international outlook in ways that go far beyond the classroom. And upon successful completion, you will be recognised with a Certificate awarded by Bucharest Business School, a testament to the rigour, depth, and international scope of your achievement.
In essence, what we offer is a uniquely powerful combination: top-tier expertise and practical know-how, an expansive international business network, rich cultural immersion, and university certification — everything you need to take your career and your ambitions to the next level.
Assessment within this Executive Programme is designed to reflect the rigour and applied nature of the learning experience, combining multiple forms of evaluation that reward both preparation, active engagement, and analytical thinking.
Prior to each session, participants will receive carefully curated course materials to review and reflect upon — ensuring a solid foundational understanding of key concepts and enabling richer, more productive in-class dialogue. During each module, participants will engage in structured discussions with leading academic faculty and industry experts, applying theoretical frameworks to real-world business challenges drawn from the Central and South Eastern European context and beyond.
Following each module, participants will be required to complete and submit a written assignment, designed to consolidate learning, demonstrate analytical depth, and bridge theory with practice. Final evaluation is determined through a weighted average calculated both at the individual module level and across the programme as a whole — ensuring a comprehensive, balanced, and transparent assessment of each participant’s progression and achievement.
This multi-layered approach to evaluation is not merely an academic requirement — it is an integral part of the learning journey, designed to continuously challenge participants, sharpen their thinking, and prepare them to tackle complex business realities with confidence and clarity.
Sign up now and become part of a truly international learning community.

RAMONA IGREȚ
PhD | Associate Professor @ Faculty of Management & Vice-Dean @ Bucharest Business School, Bucharest University of Economic Studies

ANDREEA MARIA ARGINTEANU
Phd Student @ Doctoral School of Cybernetics and Economic Statistics, Bucharest University of Economic Studies
Schedule
| Strategy and Business Agility | @BBS ASE, Romania | |
| Leadership & Entrepreneurship in the Digital Economy | @BBS ASE, Romania | |
| Talent Management and Team Development | @BBS ASE, Romania | |
| Financial Intelligence for Smart Decision-Making | @BBS ASE, Romania | |
| Marketing Strategy & Brand Development | @Varna, Bulgaria | |
| Blue Ocean Strategy: Creating Uncontested Market Space | @Tirana, Albania |
Key Topics Per Module
Enrollment Process
Tuition fee
Standard
- total of 19057,5 RON
- payable in the account of “Asociația Promagna”
RON Bank account of the Organizer
- Beneficiary: Asociatia PROMAGNA
- Address of the beneficiary: Bucharest, Str. Polona nr. 92, District 1, Romania
- Fiscal code: RO32508920
- IBAN Account: RO12 RNCB 0072 1415 3529 0005
- Bank Name: Banca Comerciala Romana
- SWIFT: RNCBROBUXXX
- Bank Address: Bucharest, Sector 1, Romania
- Details: BDLIC Executive Certificate – BBS
The tuition fee is payable in RON only after receiving an acceptance email from the Admission Commission.

