Business Strategy & Innovation involves creating unique consumer value through understanding organisational systems and fostering an integrated ecosystem for innovation success.

Business strategy & Innovation is about creating unique value for consumers by delivering a great product that satisfies their needs.
In order to move forward and build a compelling strategy, we need to better understand the bigger picture and the systems that shape how organizations work, perform and move towards profitability. Why some established companies do not respond to internal and external transformation pressures by embracing new technologies and business opportunities has puzzled innovation researchers for some time. One common explanation is that industry incumbents can become locked in to, for example, their existing resources, assets and capabilities. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximising the odds of innovation success. In this way, by better understanding business strategy, organisation can move towards innovation and create value.By participating in this course, you will be able to:

• Analyze the business context and current forces that shape growth
• Understand key ideas about innovation and product strategy
• Strategize for value capture in a business model
• Understand current and future strategy by connecting the trends and patterns for performance
• Critically examine the roles of various players in a business ecosystem
• Assess and understand metrics and KPIs that shape performance and value creation

Each module is delivered over 12 hours. 4 Hours will be divided into 2 blocks of 2 hour online meetings and the remaining 8 hours will be a block held during a Saturday.