This course teaches entrepreneurship and business modeling, emphasizing design thinking for innovation, strategic advantage, and user experience. Students will develop prototypes, identify opportunities, and solve business problems within cultural and creative industries through hands-on projects and assessments.

This course helps you turn ideas into structure. You’ll explore business modeling through a creative lens, using design thinking to shape solutions that serve real needs. Working hands-on, you’ll prototype, iterate, and refine entrepreneurial concepts in a way that aligns with how the cultural and creative industries actually operate.

What you’ll learn:

• How to identify business opportunities specific to creative fieldz
• Techniques for rapid prototyping and feedback-driven iteration
• How to apply design thinking to solve strategic and user-focused challenges

ECTS: 8