This seminar develops problem-solving skills, diagnosis, and solution development, while enhancing understanding of marketing research and scientific article analysis.

The aim of this seminar is to provide students with a general understanding of the research process.

At the end of this module, you will:

• Develop their ability to solve problems,
• Develop diagnosis and solutions,
• Understand relevant readings in the field, as well as the analysis of a wide range of scientific articles.

ECTS: 5