BBS Faculty Member

Erik Elgersma is founder and director of Strategic Analysis Services BV – a Dutch-based globally active consulting firm in strategy, market and competitive intelligence and training.

Prior to establishing SAS BV Erik worked for 20 years for FrieslandCampina NV, one of the world’s largest dairy companies. He fulfilled director roles in strategy design, competitive and market intelligence, M&A and innovation. During most of his tenure in FrieslandCampina Erik was global practice leader intelligence. He has been based both in Europe as well as five years in South-East Asia. Prior to that Erik was with AkzoNobel, the global leader in coatings, where he worked in R&D and in strategy, intelligence and public affairs. His involvement with and passion for competitive intelligence started already in 1996.
Parallel to his job responsibilities Erik has been guest lecturing on (market) intelligence and strategy in five universities: Brunel (London), Leyden (NL), VU Amsterdam (NL), Vlerick School of Business (B) and HAS Den Bosch (NL). He also authored two books in this field: The Strategic Analysis Cycle – Handbook, respectively Toolbook (2017).

His pioneering work in business wargaming has been recognized by the CimiCom 2016 award and has been presented in plenary sessions to the Community of Practice on Wargaming of the US Department of Defence as well as at the London’s King’s College in 2018.

Erik holds a Ph.D. and M.Sc. from Delft University of Technology (NL) and participated in executive education courses at Harvard Business School, IMD, Insead, London School of Business and Jane’s Military Intelligence. He is a member of the International Association for Intelligence Education and an alumnus of the International Institute for Applied Systems Analysis in Vienna.