This lecture covers consumer research methods, trend forecasting, and cool hunting, with practical application through individual and team assessments.

During this lecture you will have the opportunity to learn about consumer research methods, future trends and cool hunting. You will practically apply the theories, through individual and team assessments.

At the end of this module, you will:

• Learn to observe people and places based on the cool-hunting technique
• Understand trends and apply interdisciplinary research methods to develop new products and services
• Learn how to make decisions based on market analysis

ECTS: 8