This course highlights competitive intelligence for enterprise professionals, covering economic warfare, strategic analysis, conflict policies, and risk management skills.

Competitive intelligence supports the needs of enterprise professionals, marketing & sales teams, corporate strategy, product managers and research professionals in highly competitive and regulated industries. This course provides a comprehensive picture on competitive intelligence as a key practice for organizations while introducing students to the requirements of strategic competitive intelligence as a field of practice.

At the end of this module, you will:

• Have substantial knowledge of the facts related to economic warfare;
• Be able to apply theoretical and empirical economic analysis to the study of conflict and beyond;
• Have developed and well-articulated views on policy toward conflicts and economic conflicts in particular;
• Have deeper understanding of the risks and threats posed by economic wars, while developing the skills to asses and act in order to manage and prevent conflicts to erupt or escalate.

ECTS: 6