This course builds awareness of technology’s disruptive impact on creative industries, fostering skills to drive transformation, adapt to digital market changes, and innovate.

Technology is redrawing the map of the creative economy. This course gives you the strategic and practical tools to adapt, lead, and innovate in a digital-first landscape. You’ll explore what transformation means for culture, and how to stay agile while shaping what comes next.

What you’ll learn:

• The impact of digital disruption on creative industries
• How to lead adaptive change inside creative organizations
• Strategic and practical tools for planning, executing, measuring, and optimizing digital marketing performance

ECTS: 8