This module teaches communication strategies, focusing on product and brand identity design, integrating organizational, advertising methods, and new technologies.

Great ideas deserve to be seen and remembered. This course gives you the strategic tools to build strong brand identities and meaningful communication across platforms. You’ll learn how to tell your story clearly, creatively, and with intention.

What you’ll learn:

• How to build and deliver a public discourse to communicate your brand
• Frameworks for building and managing communication campaigns
• Strategies to align identity, messaging, and impact

ECTS: 8