This module teaches communication strategies, focusing on product and brand identity design, integrating organizational, advertising methods, and new technologies.

This module will give you a better understanding of the communication process and how to design the identity of your product concept or the ethical identity of your brand. You will learn how to use methods and instruments from organizational to advertising communication, and develop the competences to integrate the new technologies in your business communication process.

At the end of this module, you will:

• Identify new forms of communicating your product or service
• Gain knowledge on analyzing brand communication across different platforms
• Learn how to develop and implement creative communication campaigns
• Understand brand development and management

ECTS: 8