In competitive markets, marketing builds relationships and value; this module covers strategy, consumer insights, and tools for sustainable international growth.

In today’s hyper-connected and fiercely competitive marketplace, effective marketing goes far beyond visibility — it is about building meaningful relationships, crafting compelling narratives, and creating enduring value for customers and stakeholders alike. This module provides participants with a rigorous examination of contemporary marketing frameworks, consumer behaviour insights, and advanced brand-building strategies, with a particular focus on the opportunities and complexities of international markets. Participants will gain the analytical and creative tools needed to design impactful market propositions, navigate multicultural audiences, and position their organisations for long-term, sustainable growth in both established and emerging markets.

The module is delivered during an 8-hour on-campus block held on a Saturday.