This course integrates general management, strategy, and change, emphasizing implementation through cases and team projects for cross-functional decision-making.

This course provides an integrated view of general management, strategy and change, with a strong focus on implementation. Built on cases and on a hands-on team project, it lays the groundwork for Business Strategies in the Energy Sector, where the same frameworks are later applied in depth to energy companies.

By the end of the course, participants will be able to:

• Make integrated, cross-functional decisions that bring together finance, marketing, operations and people
• Analyze an organization and its environment using core strategic frameworks
• Formulate and evaluate strategic options at corporate and business level
• Align structure, processes and resources with the chosen strategy
• Design and lead change initiatives, from engaging stakeholders and managing resistance to measuring results