This course enhances skills in competitive intelligence, focusing on market analysis, competitor monitoring, impact evaluation, and applying structured analytic techniques.

Both small and large, local, and global companies benefit from competition analysis. Successful market activities are backed by careful consideration of competitors and the whole market. This course aims to develop skills in data evaluation and analysis by applying specific analytic tools.

At the end of this module, you will:

• Understand the role, impact, and requirements of analysis in competitive intelligence;
• Identify current and potential competitors;
• Be able to forward ongoing monitoring of actions undertaken by market rivals in all key aspects of their operation;
• Apply structured analytic techniques.

ECTS: 6