This course prepares you for digital transformation projects using smart data, focusing on roles like business user, analyst, and project manager, with an emphasis on applications in arts and culture. Topics include smart data basics, benefits, challenges, and implementation across various sectors, including sales, marketing, and operations.

Smart data is more than numbers; call it insight with impact. This course equips you to lead data-informed projects across creative sectors, using real-world tools to drive decisions and measure value in your work.

What you’ll learn:

• How smart data supports strategic planning in creative industries
• Case studies in data use across marketing, sales, and public engagement
• Neuromarketing

ECTS: 8