This course helps MBA students grasp strategy’s role as a competitive advantage in the global economy and developing effective global strategies.

Description

This course is especially designed to help MBA students understand the role of strategy as a source of competitive advantage in a global economy.  It also offers a global, up to date perspective of developing global strategies.

By the end of this module, students will:

  • Understand changes in global economy and the importance of strategy
  • Explain the difference between different strategies in global business
  • Highlight the role of strategy for business sustainable development
  • Identify main pillars of a growth strategy

Professors

  • FREDERIC BABU

    Teaching Airline and Hospitality General Management

  • DOREL PARASCHIV

    Professor PHD
    Vice-Rector
    Bucharest University of Economic Studies