LEADERSHIP THROUGH VALUE
About the programme
Our MBA program offers cultural and creative professionals the opportunity to study the skills they need to run a business and scale their projects for international reach. It also offers education in creative leadership, management and business administration to Romanian professionals working in any sector of the creative and cultural industries.
The Cultural and Arts Business Administration degree at BBS is a recognised masters certificate, adapted to respond to the emerging needs of the creative and cultural sectors and focused on students’ personal development. We need to enable talent and train future managers to coordinate and lead in their own style.
The Creative MBA is the only educational program in Romania training creative and cultural professionals in the business aspects of the arts. It offers a recognized master’s certificate tailored to meet the evolving needs of the creative and cultural sectors, with a strong emphasis on personal development for students. Our goal is to nurture talent and prepare future managers to lead and coordinate in their unique styles.
Why choose us?
Throughout our program you will be working on individual and team projects, experimenting new ways to create, produce and communicate your ideas..
An important role in your learning journey will constitute understanding and leveraging new technologies in creative ways, so for that, you will:
- Learn which breakthroughs in tech you should be leveraging in your industry
- Understand data and its impact on arts and culture
- Become aware of the macro trends shaping up the next decade
You will develop skills to support your career growth such as:
- Applying management tools to plan, budget and organize artistic and cultural events
- Using entrepreneurial strategies to fundraise and scale your creative projects
- Leveraging smart data for business and organizational success
Your Study Plan
- 2 years
- 4 semesters
- 5 modules per semester
- one weekend per month on campus
- blended learning
The Master in Business Administration in Creative and Cultural Industries, originally launched at FABIZ, was relocated to BBS in 2024. It is the only program of its kind in Romania, designed to bridge the gap between creativity and business, equipping professionals with the necessary skills to excel in the arts and cultural sectors. This recognized master’s degree is tailored to meet the evolving needs of creative industries, emphasizing personal development and fostering leadership.
The Creative MBA program aims to enable talent and nurture future managers, allowing them to lead in their own distinctive styles. The curriculum focuses on the integration of creative technologies, encouraging students to familiarize themselves with the latest advancements. Participants are engaged in both individual and team projects, experimenting with new ways to produce, communicate, and bring their concepts to life. The program ensures that students gain a solid understanding of emerging tech, such as big data, and learn how to leverage these tools to make informed decisions.
Students will acquire essential management skills, learning how to plan, budget, and organize artistic events, as well as how to use entrepreneurial strategies to fundraise and scale their creative projects. The program covers key courses like “Economics of the Creative and Cultural Industries,” which provides an understanding of the economic and social dynamics of the sector, “Funding and Fundraising for Cultural and Creative Industries,” which offers insights into financing options through EU programs and startup funding, and “Strategy and Smart Data in Arts, Culture, and Society,” preparing students to partake in digital transformation projects, with a focus on the arts.
The Creative MBA at BBS is dedicated to equipping students with the tools and knowledge needed to succeed in a rapidly evolving industry, preparing them to be the next generation of leaders in creative and cultural sectors.
MARIO ANTICO
Founder @ Antico & Partners
ANDREI BONCEA
Co-founder @ Frame Film
ANDREI BORȚUN
CEO @ The Institute
IOANA CIOCAN
General Director @ ART SAFARI
DALIA BOLOGAN
PhD | Program Director & Associate Professor @ Bucharest Business School
Program Details
Year 1
Year 2
Voices of our Partners
Any industry needs specialists, not just talent! I applaud this long-term thought educational program, built on a strong collaboration between the academic environment and creative entrepreneurs, public administration, and NGOs. I strongly believe that the Romanian Creative Initiatives are able to transform into Creative Industries. For this goal, a lot of Know How is needed, not just talent, vision, work and network.
Most people in entertainment and the music business have learned the tips & tricks by trial and error, lacking academic education in the field. I have to say though, it would have been nicer to have a go at this industry after learning a thing or two the “easy way”.
In Romania’s burgeoning creative industries, we often find an ocean of untapped talent—unparalleled storytelling, award winning filmmaking, and groundbreaking art. But what we lack is the bridge of business acumen to connect these creative islands to the global marketplace. Storytelling isn’t just confined to the cinematic screen; it’s an essential fabric that weaves together technology, politics, and business. In today’s digital age, a Creative Industries MBA isn’t merely about acquiring business acumen—it’s about mastering the art of narrative across multiple platforms. Let’s script your success, frame by analytical frame.
Together, we create The Art of making everything (im)possible!
Creative problem solving will always allow teams to generate innovation in the workplace in a multitude of ways. The ability to understand a business in a creative way, regardless of the field, helps you become more versatile in an interconnected world.
This is an utterly necessary program that will contribute to healthier creative environments. Together we will teach people working in the creative field the shortcuts they need to know, so they don’t waste precious years and stamina on futile endeavors. What a great time for the apprentice to join the master!
Enrollment Process
Tuition fee
Standard
- the amount will be the investment in the Creative MBA
- payable in the account of the Bucharest University of Economic Studies (ASE)
Romanian citizens will receive the invoice in RON and non-Romanian citizens will receive their invoice in Euro. All invoices are to be paid in 15 days from issuing.
All the taxes will be paid through bank account or at the Postal offices in the following bank account: Beneficiary: ASE RON Bank account ASE – Master in Business Administration in Creative and Cultural Industries – CREATIVE MBA Program
- Beneficiary: ASE
- Address of the beneficiary: Bucharest, Piata Romana no. 6, District 1, Romania
- Fiscal code: 4433775
- IBAN Account: RO35 TREZ 7012 0F33 0500 XXXX
- Bank Name: Trezoreria Statului Sector 1 – Bucuresti / State Treasury, County 1, Bucharest
- Details: Master in Business Administration in Creative and Cultural Industries – CREATIVE MBA Program
The fee for the admission process is 250 RON.
For further information regarding the admission process please access the methodology.
Note:
The official admission platform is admitere.ase.ro (will OPEN on the 18th of July) and will be used for the entire admission process, from pre-registration, to the ranking of the applicants, the distribution by faculties (admitted applicants, waiting list and rejected applicants), type of financing (budgeted place or with tuition fee) and the final results of the admission process (admitted and rejected applicants lists).
The applicants will be able to check permanently on their status throughout the different steps of the admission process by checking on the platform admitere.ase.ro. The registration period is 18-22 July 2024 without exception.
By the deadline, all the application documents shall be uploaded, the order of the options registered by types of financing and the applicant must have confirmed the end of the registration by hitting the button ”Trimite pentru înscriere” (=Submit for registratin) The documents shall be uploaded on the admission platform.
Our Partners