LEADERSHIP THROUGH VALUE

About the programme
The Creative MBA is designed to offer education in creative leadership, management and business administration to professionals working in any sector of the creative and cultural industries.
CREATIVE MBA is an international program, entirely taught in English, validated by AMBA (Association of MBAs) at an international level and ARACIS (National Council for Evaluation and Accreditation) at a national level.
The Cultural and Arts Business Administration degree at BBS is a recognised masters certificate, adapted to respond to the emerging needs of the creative and cultural sectors and focused on students’ personal development. Our goal is to nurture talent and prepare future managers to lead and coordinate in their unique styles.
Why choose us?
This program engages you in a mix of individual and team projects, encouraging you to explore innovative methods for assessing, communicating, and scaling your ideas.
It prioritizes a foundation in emerging technologies, including big data and AI, empowering you to leverage these tools for informed decision-making.
You will develop essential management skills necessary for planning, budgeting, and organizing your business, while also learning entrepreneurial strategies to effectively fundraise and expand your creative ventures.
Who is it for:
- Creative workers from national and international companies, from both public and private institutions.
- Creative and cultural sector professionals (designers, architects, event planners, artist managers, cultural managers, etc.) aiming to move toward a general management or leadership position.
- Creative entrepreneurs.
Your Study Plan:
- Two years
- Four semesters
- Five modules per semester
- One weekend per month on campus
- Blended learning
Your Professors:
The teaching faculty includes professors from FABIZ-ASE Bucharest, visiting professors from universities across Europe, and local experts from the business and cultural sectors.
The classes are organized as follows:
- 1st Semester (starts at the beginning of October – ends in mid-February)
- 2nd Semester (starts in mid-February – ends in June)
Holidays are fixed every year, with the following calendar:
- 2 weeks for Christmas (end of December – beginning of January)
1 week after the first semester and before the beginning of the second semester (mid-February) - 2.5 months during the Summer Holidays (July – September, excluding study trips)
Two study trips abroad:
One-week study trip per year co-funded by the Erasmus+ Programme.
The Master in Business Administration in Creative and Cultural Industries, originally launched at FABIZ, was relocated to BBS in 2024.
It is the only program of its kind in Romania, designed to bridge the gap between creativity and business, equipping professionals with the necessary skills to excel in the arts and cultural sectors. This recognized master’s degree is tailored to meet the evolving needs of creative industries, emphasizing personal development and fostering leadership.
The Creative MBA at BBS is dedicated to equipping students with the tools and knowledge needed to succeed in a rapidly evolving industry, preparing them to be the next generation of leaders in creative and cultural sectors.
ROXANA MEMETEA
Managing Partner @ DDB & Tribal Worldwide Romania
CARMEN CROITORU
General Manager @ Culturadata
MARIO ANTICO
Founder @ Antico & Partners
ANDREI BONCEA
Co-founder @ Frame Film
ANDREI BORȚUN
CEO @ The Institute
IOANA CIOCAN
Managing Partner @ ART SAFARI
DALIA BOLOGAN
PhD | Researcher @ Bucharest University of Economic Studies CREATIVE & CULTURE MBA Director
Program Details
Year 1
Year 2
Voices of our Students
My takeaways from the courses is how important it is to know and understand the trends, the current evolutions of your time nowadays how important it is to understand how customers think in order to structure your business in a way that is useful to them and that is meaningful to you and how important it is to understand how people see prices.
This first MBA in Creative Industries from Eastern Europe came when I needed it the most in my agency’s life.
It not only gave me the chance to connect with inspiring professionals, exchange ideas, and develop entrepreneurial skills I lacked, but it also provided me with new strategic perspectives that I can apply to benefit both myself and my clients.
The program has exceeded my expectations, primarily because it brings together my peers and me—professionals from complementary creative fields. I am sure many beautiful collaborations will emerge from this.
The instructors come from the business world with vast experience and consistently challenge us to push our limits. The course content is not purely theoretical; it adds structure to our thinking and demonstrates the applicability of theory in our respective activities. Overall, it’s an experience that perfectly combines inspiration, challenge, and professional growth.
This MBA has been a game-changer for me!
As founder of Article Ten, it sharpened my strategic thinking, helped me shape my personal brand and gave me the tools to feel more confident and structured in managing my business.
I enrolled in CREATIVE MBA to complement my expertise in architecture & horeca which was lacking a solid business layer. Now, at the end of my first semester, I confidently say that I am very satisfied with my decision.
The program has provided me with valuable insights that have enhanced my professional growth. Additionally, I highly value the networking opportunities and the collaboration with my colleagues, all of whom are professionals that I truly admire, from various fields and sectors.
For me, this MBA has been a great opportunity to reconnect with the local market and understand more business insights in the creative industry.
I’ve had the opportunity to meet a lot of great people in a lot of different industries from my colleagues or guest speakers and our professors, which I don’t think I would have had the opportunity to otherwise.
I believe the industry is deeply rooted in creativity, and that excites me. While I’m not yet certain how I’ll apply this MBA in my future endeavors, I know it’s a critical step in aligning my creative strengths with a solid business foundation.
This MBA program is helping me bring structure to my ideas. As a creative professional, I’ve often relied on instinct and spontaneity—but now, I’m learning how to approach challenges with strategic intent. Before diving into intense projects, I want to take things at a thoughtful pace, to truly absorb and integrate what I’m learning.
There are moments when I feel uncertain about the process, wondering how I’ll navigate it all. But I keep telling myself, I’m going to do this. And with every module I complete, there’s a real sense of achievement.
I was trained as an architect, but I founded a ceramic studio named Atel Lutein five years ago. Being a newcomer in this domain, I realized I needed a community to be part of, and that’s when this MBA came up and I signed up almost instantly because I felt it was what I needed. During my studies, I understood the ways I should build my business.
I created a new strategy, and moreover, I feel that I now have a direction. Although I followed different other courses on branding or on marketing, this MBA gave me a complete structure and a cohesive way to put the information I received, and I now feel I have a more clear direction for my studio and for the community I want to build.
Enrollment Process
Tuition fee
Standard
- 4 installments of € 1000 / semester
- payable in the account of the Bucharest University of Economic Studies (ASE)
Romanian citizens will receive the invoice in RON using the BNR exchange rate on the day of invoicing and non-Romanian citizens will receive their invoice in Euro. All invoices are to be paid in 15 days from issuing. Romanian citizens will receive the invoice in RON using the BNR exchange rate on the day of invoicing and the non-Romanian citizens will receive their invoice in Euro. All invoices are to be paid in 15 days from issuing.
All the taxes will be paid through bank account or at the Postal offices in the following bank account: Beneficiary: ASE RON Bank account ASE – CREATIVE MBA Program
- Beneficiary: ASE
- Address of the beneficiary: Bucharest, Piata Romana no. 6, District 1, Romania
- Fiscal code: 4433775
- IBAN Account: RO35 TREZ 7012 0F33 0500 XXXX
- Bank Name: Trezoreria Statului Sector 1 – Bucuresti / State Treasury, County 1, Bucharest
- Details: CREATIVE MBA Program
The fee for the admission process is 500 RON.
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