LEADERSHIP THROUGH VALUE

About the programme
In a world that thrives on innovation, the CREATIVE MBA equips professionals with the tools to lead with both creativity and strategic vision.
Taught entirely in English and combining international AMBA and Romanian ARACIS accreditation, this program is tailored for those who want to shape the future of culture, technology, and business.
The CREATIVE MBA is designed for professionals who want to move beyond ideas and turn imagination into influence. Whether you’re launching a venture, scaling a project, or stepping into a leadership role, this program helps you develop the mindset and capabilities to make a measurable impact.
Made for creative leaders
This MBA is built for professionals who turn ideas into strategy, whether you lead a studio, run a cultural venture, or drive brand growth inside a corporation. Designers, cultural managers, digital entrepreneurs, architects, event specialists, marketers, and product leads in corporate settings will find the tools to merge creative instinct with business clarity and elevate their vision to executive-level impact.
Creative thinking, critical thinking and technology
You’ll build fluency in the tools that define the future: AI, data strategy, ESG-aligned business, and gain a sharp understanding of how these intersect with cultural and creative work.
Learn from thinkers who do the work
The modules are led first by professors who anchor the program in academic discipline. They’re joined by guest lecturers from top European universities and by active professionals and advisory-board members who operate at the front lines of policy, strategy, and cultural innovation. Together, this mix of scholars and practitioners brings fresh, real-world insight to every module and challenges you to navigate today’s creative economy with confidence.
Global perspective
The curriculum is international in both content and experience, with two Erasmus+ study trips that expand your perspective on cross-cultural leadership.
Real-world learning
Learning is project-based and outcome-driven.
From branding and fundraising to intellectual property and project management, the challenges you’ll work on are rooted in real-world dynamics. Simulations, AI labs, and creative business case studies aren’t theoretical exercises but training grounds for what you’ll be doing next.
Collaborative by design
Co-creation is central to this process. This isn’t a top-down academic experience, but a collaborative space where your ideas and insight shape the direction of the work.
Your Study Plan
The Creative MBA spans two years, with four semesters and five modules per semester. Learning follows a blended format: one campus-based weekend per month, supported by online sessions throughout.
Semesters run from October to February and February to June, giving you a steady rhythm that accommodates your career.
The Master in Business Administration in Creative and Cultural Industries, originally launched at FABIZ, was relocated to BBS in 2024.
It is the only program of its kind in Romania, designed to bridge the gap between creativity and business, equipping professionals with the necessary skills to excel in the arts and cultural sectors. This recognized master’s degree is tailored to meet the evolving needs of creative industries, emphasizing personal development and fostering leadership.
The Creative MBA at BBS is dedicated to equipping students with the tools and knowledge needed to succeed in a rapidly evolving industry, preparing them to be the next generation of leaders in creative and cultural sectors.

ROXANA MEMETEA
Managing Partner @ DDB & Tribal Worldwide Romania

CARMEN CROITORU
General Manager @ Culturadata

MARIO ANTICO
Founder @ Antico & Partners

ANDREI BONCEA
Co-founder @ Frame Film

ANDREI BORȚUN
CEO @ The Institute

IOANA CIOCAN
Managing Partner @ ART SAFARI

ADRIANA ANAMARIA DAVIDESCU
PhD | Professor @ Bucharest University of Economic Studies
Head of Business Economics Data Science Lab (BEDSL)
CREATIVE & CULTURE MBA Co-Director
DALIA BOLOGAN
PhD | Researcher @ Bucharest University of Economic Studies CREATIVE & CULTURE MBA Co-Director
Our MBA Creative Journeys
Check the highlights from BBS Creative MBA events: classes, workshops, visits, and informal gatherings. Each image captures how our community learns, collaborates, and grows—connecting creative thinking with business practice and celebrating the people, places, and stories that shape our shared journey.
BBS Creative – Athens Study Trip
Athens has always been a meeting point between history, creativity, and innovation, and this is exactly the spirit of our Study Trip for the BBS Creative MBA Programme in March 2026. [more]
Program Details
Year 1
Year 2
Voices of our Students
Enrollment Process
Tuition fee
Creative MBA
- 4 installments of € 1250 / semester
- payable in the account of the Bucharest University of Economic Studies (ASE)
- €9000 for non-EU students (€4500 per year)
Romanian citizens will receive the invoice in RON using the BNR exchange rate on the day of invoicing and non-Romanian citizens will receive their invoice in Euro. All invoices are to be paid in 15 days from issuing. Romanian citizens will receive the invoice in RON using the BNR exchange rate on the day of invoicing and the non-Romanian citizens will receive their invoice in Euro. All invoices are to be paid in 15 days from issuing.
All the taxes will be paid through bank account or at the Postal offices in the following bank account: Beneficiary: ASE RON Bank account ASE – CREATIVE MBA Program
- Beneficiary: ASE
- Address of the beneficiary: Bucharest, Piata Romana no. 6, District 1, Romania
- Fiscal code: 4433775
- IBAN Account: RO13TREZ70020F330500XXXX
- Bank Name: ATCPMB
- Details: CREATIVE MBA Program
The fee for the admission process is 600 RON.
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